We grow ideas from zero to 100.
You are sustainable direct-to-consumer fashion and beauty brand ♻️,
You are in consumer tech, a commerce platform 📈,
You are on 🔥.
The competition is tough. You need state-of-the art skills for faster growth. This is where Fab comes in.
Fab, fabricating fabulous companies. We’re in it for the long run.
Fab Fund I
“We are based in the place to be for data-driven platforms, the West Coast. San Francisco, with Tech talent and iconic VCs. Los Angeles, with multicultural leaders and influences.”
“We have already founded the biggest community in Fashion and Beauty/ Wellness, empowering founders to grow. FaB Fashion and Beautytech community. Now 5000 founders in America, Europe, and Asia.”
Founder FaB Fashion and BeautyTech community,
Founder Fab Co-Creation Studio Ventures
Portfolio
“We believe in conscious Beauty and Fashion. Underserved needs that needs to be tackled. With Fab, we want to support founders who care. Investing in diverse teams that drive innovation.
Founders who build a community, try to make people’s life better. Founders who believe in a more sustainable way of living, fixing problems. Founders taking care of our mind and body, and our impact on the planet.” Says Odile Roujol.
Bloomi
Dr. Elsa Jungman
Hello Biome
Stix
K18
Luum
Good Light
Super Circle
Thousand fell
Bubble
Kintra
LÜK
Brightly
Yina
Potli
The Folklore
Veracity
Hanni
Thirteen Lune
Shaz & Kiks
Buywith
Bluebird
Trendio
Fund I
Myles
Brown Girl Jane
Fab Fund II
We begin with the customer and the community. We know that good story telling makes a huge impact on your growth.
We believe in the power of Brands and Design.
We believe sustainable success means great products. We help to develop and deliver them in an optimized way. We carefully test our ideas at each step, listening to customers. We care about formulation, ingredients, regulatory, packaging, manufacturing, supply chain and logistics .
We build companies that impact lives.
We help in defining the Mission Statement, Values, and Culture. The visual identity and the customer interactions matter. The Experience is the new luxury.
We are data-driven for exponentional growth. SEO, PPC, Conversion Optimization, Analytics, User Testing and Responsive Design are our secret recipe for fast growth. We also believe in organic growth and advocates for accelerating growth.
More than ever scaling means an online and brick and mortar strategy. We help our founders with connections with relevant decision makers in corporations and retail.
In the Us and other footprints.
customer experience
brand&design
Product
GO TO MARKET STRATEGY
GROWTH
Odile Roujol
Founder
ex CEO Lancôme (L'Oréal), Board Member in the Silicon Valley. Founder of the global Fab Fashion and BeautyTech community.
Super Powers to scale fast
We bring together passionate professionals: operations, product development, retail, data scientists, growth hackers, designers and PR specialists.
Fab, pioneers in the circularity movement
Founders work closely in our portfolio with
Brightly
eco-conscious platform
The Folklore
Tustainable fashion platform with products designed in Africa
Kintrafibers
The material science company.
Thousand fell
FULL CIRCLE FOOTWEAR
Experienced founding team in the fashion industry, have lived in Asia.
Invested at the seed, follow on.
Co-invested with BBG partners,.
Invested at the seed with Springsboard.
Meet the experts
in Sustainability:
Investors and founders, Millennials and veterans, in the Us an Europe.
An advisory council working on how we can improve year after year
Founder of the sustainable home brand in LA
leading the program of circularity Essec Business School in Paris
ex TikTok, BA in circularity Portland/LA
energy policy at Google, former Obama White House energy and climate advisor
Founder of Brightly
eco conscious platform
(and #1 Apple podcast)
Founder of Kintra
Customer Insights
Market fit
Business Strategy
Distribution
Channels
Tone of Voice
Visual ID
Brand Content
Influence
Social Media
Go to Market and
Communication Strategies
Research
Formula
Ingredients
Tests
Regulation
Packaging
Design
Supply Chain
Production
Analytics
Organic Growth
SEO SEM
A/B Testing
Web Design/ UX Design
Broad Services
Sharing learnings, Matchmaking with industry experts, entrepreneurs, mentors and investors.
Services for entrepreneurs:
Unique access to other community members globally - on the platform and through events.
Services for Corporates and VCs:
Value adding services in Strategy, Branding, Design, Product development, Growth. Be part of the conversation as a partner. Stay ahead through our insights and network.
deep support
Our program is tailored to your needs. We take only a few startups per year for a 4 to 12 month intensive.
Services for entrepreneurs:
Our approach is customer centric. You will receive fast and valuable inputs to make your next moves.
Services for corporates and investors:
Opportunity to invest in Fab Studio, co-create specific projects through the right talents and partners, learn through a deeper "open innovation" process.
support as investor
We invest in creative minds with an interdisciplinary approach to support selected startups. We are part of the San Francisco + Los Angeles ecosystem.
Services for entrepreneurs:
We are the first Institutional Capital and co-invest with Tier-one syndicate Partners. We deliver ou network of Corporate and Venture Relationships.
Highly curated, high engagement, means maximum probability of success.
" Building a company is tough. Odile has been an amazing support for us after 500 StartUps. For Direct-to-consumer founders in Beauty and Fashion, being surrounded by core skills is the best way to scale fast!"
Agustina Sartori
Founder CEO, GlamSt
(acquired by Ulta Beauty in Nov 2018)
"Odile is a powerhouse investor (…). She understands that in a world full of so many dreamers, it’s truly the ones who have the ‘it’ factor that rise to the top. Not only is she’s one of the most savvy investors, she’s one who is human, who understands equity, inclusion and the importance of diversity. Good light has been approached by so many investors but we went with Odile because of her knowledge, her wisdom, but mostly her humanity. The latter is what we need more of."
David Yi
Founder, Good Light
19
chapters from
San Francisco to Shanghai
Nearly
More than
3600
100
subscribers to
the quarterly newsletter.
meetings and webinars in the last 2 years, with more than 10000 people connected.
More than
600+
15 000
10k+
speakers
founders and VCs have met
in physical and virtual meetings.
instagrammers, followers
on Linked in and Twitter.
Los Angeles.
We care for impact.
Seed and Early stage. Our investments range
from $250k - $1M
We are long term partners to entrepreneurs.
We build global companies.
We back purpose and data-driven founders.
Our portfolio companies benefit from access to a core team, and a vast global network of mentors, advisors, entrepreneurs + investors, and the global FaB Fashion and Beautytech community.
We focus on consumer tech, ai-driven platforms in new commerce, and Direct-to-Consumer brands.
We believe in a more holistic approach to Beauty, sustainable Fashion. Experience is the new luxury.
We believe tech and data empower
the end customer.
Our manifesto.
Self-confidence can change everything as we seek to find our place in the world.
We are aboutConsciousBeauty
and Fashion
We are a community. Experience is the new luxury.
We empower people
to find their best self
It’s now a responsibility for founders to embody gender equality, diversity, and sustainability in work ethic and products.
We stand by transparency as a new way to raise awareness and set real expectations. As we build trust relationships between founders and funders, we make sure we know our suppliers and treat everybody with respect and dignity.
We are the new frontier of innovators changing industry landscape.
We mix talent across beauty, fashion, and tech.
We are beauty and fashion lovers and a beautiful and inspirational community, with creators and influencers. We celebrate self-expression and spearhead positive changes.
We are about self-expression and being true to ourselves.
We believe in a more holistic approach to beauty, rooted in our values, personality, and unique preferences.
Delightful moments are part of all human experience. Feeling joyful, more in control, stronger, calmer. Emotion, creation, creative positive feelings are part of our DNA as a community of founders and funders. While developing new products and services, and building disruptive companies, we invent unique experiences, connecting people.
We believe Tech empowers Humans.
We believe that the future of fashion can be circular. Our clothes should never end up as waste.
We believe in sustainable Fashion and Social Impact. We believe we can all make a difference.
Community-conscious consumption is our credo. We all participate as customers.
We aim to increase awareness of the impact of beauty and fashion purchasing decisions on the environment and our health, and life in general.
We are agents of change. We are inspired by new voices and urban culture – such as skateboarding, hip hop and rap, which is why we engage with youth.
The physical change we all undergo during different stages of life should be reclaimed and destigmatized.
From teenage acne, puberty vulnerabilities, pregnancy new questions, to menopause, and how to age gracefully.
We support male beauty and care. We know that the beauty, wellness, and fashion industry can provide them with valuable preventative care and hassle-free gratification.
We believe Tech empowers Humans.
We use the knowledge from data to customize products and services.
We are changing the world with AI. We leverage AI and Machine Learning, Augmented Reality, conversational agents, computer vision, body motion, facial recognition, and blockchain for personalization, 1-1 engagement at scale, and real-time experience.
We believe in clean beauty for good.
We are Multicultural. We are Untamed, Fierce, and Fearless.
We support gender diversity and gender equality in all forms. We believe that beauty should be accessible for anyone and everyone across the non-binary spectrum.
We are conscious businesses focusing on the whole ecosystem, creating and optimizing values for all stakeholders, for healthy, sustainable, and resilient businesses. We don’t want to be the best. We want to be the best for the world.
We are a global network of founders, learning from each other, with chapters on all continents.
We believe the future belongs to multicultural leaders, proud of their culture, making the bridge with other ones, thinking globally. We are about diversity and inclusiveness.
We understand beauty, not as a simple noun.
We seek Beauty as an inclusive new definition of self-realization. Our approach is holistic and integrated, seeing one’s beauty through the lenses of mindfulness, wellness, self-care, and healthcare.
For us, disruption means an impact on people’s lives, making their life easier, richer, and more meaningful.
We are rule breakers, risk takers, shakers. We are functional experts and visionaries, entrepreneurs and investors, representing disruption driven by data. We are born as a movement in California, in San Francisco. We are big thinkers, entrepreneurs, influencers, investors inspiring people and shaping the wider world.
The future of women’s health designed by women
Founders:
Cynthia Plotch and Jamie Norwood
“We design and deliver pregnancy and ovulation tests during high-stress, high-stakes moments, to empower you with accurate, reliable results you need to make the right health choices.”
Stix is a female-founded startup, providing women the products, education and support they need throughout their health journey -- starting with pregnancy and ovulation tests. Founders Cynthia Plotch and Jamie Norwood created Stix because buying a high-quality pregnancy test should be easy and delightful, no matter the result you’re looking for. Stix is over 99% accurate, fairly priced, and delivered in a discreet envelope. Cynthia and Jamie live in Philadelphia.
Be Younger For Longer. Longevity platform.
Founder:
Chris Mirabile
We're a longevity platform that enables consumers to learn the latest science about aging, test and improve their biological rate of aging, and slow it down with scientifically formulated and tested, patent-pending formulations.
“Our mission at NOVOS is to enable everyone to extend their healthspans and lifespans, with a vision of contributing more than one billion healthy years to humanity.”
NOVOS addresses aging by targeting its biological causes with safe, natural, over-the-counter ingredients that are combined in synergistic formulas; best-in-class biological age tests; and guidance based on the latest scientific research. Assisted by a Scientific Advisory Board of six longevity scientists from Harvard Medical School, MIT and the Salk Institute, and more than a dozen additional scientific minds, NOVOS' patent-pending formulations have and continue to be tested by 3rd-party academic labs and found to have remarkable effects.
Chris lives in New York.
The leading destination
for clean intimate wellness
Founder:
Rebecca Alvarez
“My vision is to create a destination where womxn have access to healthier, clean alternatives from conventional products and can have empowering, ‘real-talk’ conversations about their bodies.”
Bloomi is revolutionizing the sexual wellness category as the first online multi-brand marketplace for intimacy. The company expertly curates clean and modern products for womxn, acts as an educational resource for all things intimacy, and created the first “Clean Standard” in the industry to promote product transparency. Bloomi is founded and led by WoC health activist and Latinx Sexologist, Rebecca Alvarez Story. She lives in Oakland.
Made by humans, designed for nature. Kintra materials perform like traditional technical yarns, but degrade like any natural fiber.
Founders:
Alissa Bayer-Lentz, Billy McGeal
“We envision a future for the fashion industry that is free from fossil fuels. Our inputs are derived from sugar instead of petroleum, and we design our materials to fit industrial composting. From our perspective, Kintra materials are “leased” from nature to humans and formulated to return to the soil from which they originate.”
The natural upgrade for synthetics. We designed a proprietary polymer for the bio-cycle.
Renewable: We use inputs derived from sugar, instead of fossil fuels.
Clean oceans: We design our materials to naturally degrade, keeping our oceans microfiber-free
Textile circularity: Our textiles fit physical and chemical recycling schemes, as well as industrial composting.
Reduced emissions: With a lower processing temperature, our materials require less energy in production.
Scaleable: Drop-in fit for existing equipment.
Alissa lives in Los Angeles, and Billy in NYC.
k18 Peptide. Patented biomimetic hair care endorsed by hairstylists
for damaged hair.
Founders:
Britta Cox and Suveen Sahib
“Hair care today with its genesis in cosmetic chemistry is like what skincare was in the nineties—a temporary fix to mask damage without addressing the culprit. We believe every day should be a good hair day, where hair is strengthened and restored from within, giving you the freedom to express yourself through color and style.”
Patented biomimetic K18 discovery builds on the natural strength of your hair to take its health to its original, near- virgin state. Clinically-proven to restore health to even the most severely-compromised hair damaged by bleach, color and chemical treatments. In just four minutes, the patented K18Peptide™ remakes broken bonds, making hair strong, soft, shiny and springy. Instant transformative results, lasting repair—K18 does not wash out. Vegan, silicone- and cruelty-free. No animal testing.
Britta Cox and her husband Suveen Sahib live near San Francisco. Britta is a champion for gender equality and works closely with “Simply Basics” a provider of female hygiene solutions to the homeless community in the San Francisco Bay Area.
The true Clean Beauty skincare for sensitive skin, protecting the microbiome.
Founder:
Dr. Elsa Jungman
“We have never been using so many products and yet our skin has never been so worse. And it’s not about natural ingredients or not, it’s about the terrible impact skincare is having on our skin health. As a skin scientist, I decided to build a movement to bring awareness, education and research on this growing issue. A radical change is on its way.”
Now is time for a true clean beauty routine by a French Female Doctor in California. Naturally derived ingredients. Clinically proven. Cruelty Free.
Dr. Elsa Jungman, Ph.D is an adept of minimalist beauty and a French renowned skin pharmacologist. In 2015 she moved to San Francisco and worked with several biotech and beauty companies. At age 18, she suffered from toxic shock syndrome which sent her to intensive care and triggered extreme sensitivity. She embodies the new wave of clean beauty with radical honesty. She lives in Noe Valley - San Francisco, with her Columbian husband she met in Paris.
Building the future of sustainability by closing the loop and eliminating clothing waste.
Founders:
Chloe Songer, Stuart Ahlum
“We always had this intention of, and this realization very early, even before the launch of [Thousand Fell]. You can design for circularity but you really need to build this engine to power circularity. And that is the unsexy stuff - the take-back, logistics, and tech. What SuperCircle is and the way we describe it is the tech and logistics infrastructure to link the retail brands with the waste management industry” states SuperCircle co-founder Chloe Songer.
SuperCircle powers circularity for the world's best retail brands. Through our tech platform and reverse logistics system, SuperCircle links retail with the waste management industry to close the loop and eliminate post-consumer clothing waste.
A platform by brands for brands, SuperCircle has been built alongside some of the world’s best retail partners and in coalition with industry leaders in circularity to bring retail closed loop.
SuperCircle envisions a world where nothing is ever thrown away — and closing the loop creates value.
Chloe and Stuart live in New York, NY.
Luum one liner. Precision Lash. Revolutionizing beauty services with automation.
Founder and CEO:
Lynn Heublein and Philippe Sanchez
“We don’t think women should have to sacrifice so much to look their best, so we’re giving women back their most precious resources: time and peace-of-mind. Luum was founded on the belief that everyday beauty should be effortless.”
— Philippe Sanchez
Executive Chairwoman and co-founder Lynn Heublein is a veteran beauty-industry founder, having grown Skin Spirit, her chain of luxury medi-spas, into the leading destination in CA, TX, and WA for all things skin and body. She has now built a team to disrupt a complementary beauty-service industry, eyelash extensions, dramatically reducing the time it takes to apply beautiful, natural-looking extensions while elevating the customer experience with personalized style-consultations, luxurious studios, and a line of extension-friendly cosmetics. Foxeye’s core innovation — Beauty Experience Automation — is a patented combination of robotics, machine vision, and AI that will apply a full set of extensions in just 15 minutes (vs. the 2 hours it takes today) and allow for ample social-distancing in a post-Covid world. Leading the team is Philippe Sanchez, a high-impact CEO with a track-record of profitably scaling lifestyle and multi-unit retail companies. Their aim is to build Luum into a global retail brand.
Delivering the most customized anti-aging solutions for men, with a focus today on Hair & Beard Dye.
Founder:
Carlos Barreto
“Our purpose is to unleash each man’s self-confidence so he can be the best version of himself. Cleverman strives to empower him to discover his unique look, providing the highest-quality grooming products and tools he needs to do so. We believe every man should feel good about looking good, and you look your best when you look like yourself.”
After achieving extensive product and brand building experience at Coca-Cola, P&G, Kimberly-Clark and Revlon, Carlos decided to strike on his own. “I was inspired by the ways great beauty products can positively impact a woman’s self-esteem and empower a happier, healthier life. At the same time, I noticed a lack of such products for men, despite an increase in the number of men struggling to cope with unrealistic ideals and external pressures regarding how they should look. While my vision remains focused on building a portfolio of anti-aging solutions, we chose to start in the hair and beard color category due to the market opportunity, my knowledge of the category and customer, and the fact that gray hair is the first, visible sign of aging for most men”.
Carlos lives in NYC.
Supercircle:
Full circle footwear.
Founders:
Stuart Ahlum and Chloe Songer
“The future of retail is closed loop. We are leading this with the first at scale recyclable sneakers designed to never go to landfill. Currently, footwear is disproportionately wasteful — accounting for only 10% of textile production but 25% of all textile waste — and 95% of shoes eventually end up in landfill. We have designed a solution to recapture product and have built like-for-like recycling to create new products out of old.”
“Thousand Fell is a scalable closed loop system for sustainable design and retail. We are leading the transition to end textile waste through material innovation, product tracking, and closed loop recycling. Thousand Fell uniquely innovates closed loop solutions at an accessible price point, removing barriers to entry to the circular economy for next gen consumers.”
Founded by Stuart Ahlum (Co-Founder) winner of Princeton’s Alumni Entrepreneurship Fund 2017 (Princeton University B.A.), with over 7 years footwear experience, and Chloe Songer (Co-Founder) graduate of Gap Inc.’s Rotational Management Program and global merchandising team, with experience at
Alexander Wang Group and Vogue (Duke University B.A).
Empowering Gen Z with beauty products and skincare, with an inclusive definition of beauty, for all spectrum.
VEGAN. CRUELTY FREE. CLEAN.
SUSTAINABLE. MULTIPURPOSE.
Founder:
David Yi
“For far too long the beauty industry has lacked diversity and inclusion. It’s either hypermasculine or hyperfeminine in its approach – but what about those who blur the lines between outdated gender roles? Good Light will fill that void, being a brand that celebrates beauty from all spectrums, elevating the conversation around Gen Z, inclusion, diversity and ever-expanding identity.”
Founded by David Yi, proud Asian American founder, a beauty influencer and a powerful voice in the industry. Founder of the VeryGoodLight, an authentic, diverse and fast growing community with more than 1 Million unique visitors. Seeing Beauty from another perspective. Talking about identity. Exploring masculinity. Putting forward underrepresented communities, raising their voice as they felt excluded from the beauty conversation.
kintra is a sustainable
material science company
Founders:
Alissa Sandra Baier-Lentz and Billy McCall
Kintra Fibers, a sustainable material science company, makes high-performance, 100% bio-based, and compostable yarns for the fashion industry. The new Kintra material offers brands an alternative to the global overuse of petroleum-based synthetic fibers, and provides a powerful solution to harmful microplastic ocean pollution perpetuated by traditional synthetics.
“Millions of microfibers – tiny plastic particles – are released in a single laundry cycle of clothes made from traditional synthetics, such as PET, rPET, or nylon. At Kintra, we design for the material’s end-of-life at its start. Like a natural fiber, Kintra fibers turn into CO2 and water in a compost environment,” said Billy McCall, Co-Founder and CEO at Kintra Fibers.
“A 2020 Textile Exchange survey of 173 fashion brands found that only 8% knew their polyester supply chain to the chemical supplier level, and none have made this information public. Yet polyester represents 52% of the global fiber market. Kintra starts with sugar, allowing us to bring transparency to synthetic fabrics, the most opaque part of the fashion industry,” said Alissa Baier-Lentz, Co-Founder and COO at Kintra Fibers.
The patent-pending Kintra fiber technology can be seamlessly integrated into existing synthetic manufacturing and textile production supply chains at a competitive price point, providing a scalable and cost-effective sustainable alternative to traditional synthetic fibers.
The first modern, affordable, science-backed skincare line formulated specifically for teenage skin—created with teens, for teens.
Founder:
Shai Eisenman
“BUBBLE was created after realizing that, even in today’s overwhelming skincare world, there was still something missing: Quality, safe, super affordable products for young skin. There are hundreds of brands for every skin type over the age of 25, yet teens are stuck with the same products their parents have been using for decades. “
“Bubble’s team wanted to create a company not just to fill this void, but to change the market altogether—and change it for the better. A brand that actually sees, hears, and supports teens because we’ve been there before and we know just how much—whether we like it or not—skin issues can affect self-confidence and mental health. And because life as a teen today is more complicated than ever, so their skincare routines shouldn’t have to be.
Gen-Z loves makeup, but they don’t feel like their skin needs aren’t being met—and we know because we asked them. We spoke with more than 6,000 teens throughout the country to do what no other skincare brand has done before: Ask them what they really need. And since it didn’t already exist, we made it.”
Shai Eisenman lives between New-York and Israel.
Find, cast & book
models from every agency.
Founder:
Zack Parker
"They say a picture is worth a thousand words. We agree, we just don’t think it should take 1,000 emails to get there. So we created LÜK, the most efficient way to book diverse models from any talent agency."
LÜK is a Los Angeles based talent marketplace for the advertising industry (i.e. fashion, beauty, commercial, etc.), which does $64B in bookings per year. LÜK has assembled the top talent agencies into one location so clients can easily book models, photographers, stylists, hair and makeup artists for photo/video shoots.
LÜK is trusted by top brands including: Clinique, Saks Fifth Avenue, Becca Cosmetics, Dermalogica, Lululemon and many more. Zack Parker lives in Los Angeles.
The #1 destination
for conscious consumers
Founders:
Laura Alexander Wittig and Liza Moiseeva
"Our goal is to inspire millions of people to practice imperfect, planet-focused living on a daily basis. We share eco-friendly product recommendations, sustainable living tips, and community-driven advice from thousands of millennial and Gen Z women who are making a difference."
Brightly is a female-founded startup combining content, community, and commerce to scale conscious consumerism. Founders Laura Alexander Wittig and Liza Moiseeva started Brightly as a way to authentically discuss sustainable living from a realistic point of view and to connect customers to the best eco-friendly products. Their experiences at Amazon, Google, and co-founding the first fair trade subscription box, GlobeIn, drove them to reinvent the way commerce happens, for good. Brightly's podcast, Good Together, has been featured by Apple three times as the top podcast for conscious consumers and Brightly currently reaches over 250K millennial and Gen Z women every day.
Laura lives in Seattle and Liza lives in San Francisco
Beauty & Wellness, Powered by Chinese Medicine.
Founders:
Angela Chau Gray and Dr. Ervina Wu
"Our vision is to promote self-care, modernize, and demystify traditional Chinese medicine (TCM). By sharing wellness rituals inspired by TCM, we are here to help you achieve glowing skin and true vitality inside out."
YINA is founded by two Asian American female entrepreneurs, creating transformative products and interactive education to empower users on their wellness journey. The products are sustainably made with pure and potent bio-adaptive botanicals based on the wisdom of TCM and backed by science. YINA provides holistic solutions to protect, nourish and rejuvenate the body and mind via personalized rituals.
Angela lives in the San Francisco Bay Area and Ervina lives in Singapore.
Feel good food.
Founders:
Felicity Chen and Christine Yi
“Whenever someone ritualizes one of Potli essentials, they aren't just adding a cannabis ingredient to their routine. They are participating in a ritual that has culminated from 40 years of culture across continents. Ultimately, they experience the vision inspired by generations of wisdom passed down from my mother, who taught me to work hard, defy tradition, but stay connected to my roots."
Potli promotes healthy living by making us more intentional about how we select our most common kitchen ingredients and speaking to the ‘maker’ in all of us. Potli expands upon our founders’ Asian heritage and passion for functional ingredients by creating high-quality, craftsman kitchen staples for everyday use. Felicity & Christine are real life best friends, are born/raised in Northern California, and have also committed to sourcing delicious ingredients from their home state.
Pioneering Hormonal Health
in Beauty & Wellness
Founder:
Allie Egan
“Veracity’s mission is to bring the power of a whole-health medical approach to beauty and wellness by empowering women to understand the connection between their hormones, skin, and overall health."
Veracity is a next-generation personal care and wellness platform revolutionizing the way women approach caring for their skin. Instead of treating symptoms, they help women get to the root cause of their skin concerns through the first-ever at-home Skin + Health Test, which measures your saliva for 5 key hormones and pH. With this, Veracity provides recommendations on skincare products and ingredients, supplements, diet, and lifestyle to rebalance your unique biochemistry and achieve your best skin.
Allie began her career in finance and consumer retail as an investor, and went on to gain years of experience across luxury e-commerce, sales, brand, digital and retail marketing working with global fashion and beauty brands. She lives in New-York City with her husband and son and lively Boston Terrier.
The omnichannel commerce platform that is bringing sustainable luxury and emerging designer brands from
Africa online.
Founder:
Amira Rasool
"I want to be able to say that we did something meaningful, not just within fashion, but within the economy, the social place, and the political space."
The Folklore is using technology and its exclusive relationships with brands to enable global customers to easily discover, order, pay, and receive sustainable apparel, accessories, beauty, and homeware products.
Amira is a Former Vogue and Glamour writer. She has spent 3 years living in Cape town, South Africa. She lives in New-York City.
An e-commerce destination for black and brown beauty brands
Founders:
Nyakio Grieco and Patrick Herning
Thirteen lune is an e-commerce destination designed to inspire the discovery of POC founded beauty brands for all beauty lovers to enjoy, as well as products created exclusively for the beauty needs of Black and Brown people. thirteen lune is a result of a partnership between Nyakio Grieco, founder of nyakio™ Beauty which is based on her family's African culture and traditions, and Patrick Herning, founder and CEO of size-inclusive e-commerce platform, 11 Honoré. Thirteen lune seeks to be a vehicle for change and a platform for authentic allyship where the voices of Black and Brown beauty founders are heard and celebrated.
“Thirteen lune is thrilled to bring a diverse group of incredible beauty brands to our thirteen lune stores within JC Penney’s new beauty space. Our mission is to amplify our BIPOC founded and ally brands by giving them a larger platform across the US to reach new audiences and inspire true inclusivity in beauty."
Nyakio and Patrick live in Los Angeles.
we're a skincare brand that believes the first step to great skin is a great shave
Founder:
Leslie Tessler
Hanni harnesses the unique combination of precision tools and advanced formulations to elevate everyday routines, starting with shaving. our weighted razor is constructed completely from metal (no plastic here) and dermaplanes skin while removing hair to deliver smoother skin you've ever experienced. The gentle, weighted glide eliminates irritation, razor burn and ingrowns and, when paired with our hanni shave pillow, gives you the freedom to shave your way - in or out of the shower
Leslie lives in Atlanta.
Reimagining ancient Indian rituals for all
Founders:
Shaz Rajashekar and Kiku Chaudhuri
SHAZ & KIKS is a hair wellness brand reimagining ancient Indian rituals & harnessing the healing powers of Earth’s natural ingredients to build your healthiest hair. Created by two sisters, we are first-generation Indian Americans, and learned Ayurvedic beauty rituals from our grandma and the wonderful women in our family during our childhood summers, visiting our family back in India, in the lush, green foothills of the Himalayas. These ancient practices have been passed down by generations of Indian women and now we're sharing them with you. We mix the old and the new. Eastern and Western. We are inspired by nourishing ancient practices and reimagine them for the modern world. Our products are rooted in Ayurveda, the world’s oldest healing system, which uses plants from the Indian subcontinent to nourish your entire hair ecosystem. Our ingredients aren't just healing for you, they also are sustainable to grow and reliable for our farming partners.
"We want to bring Indian beauty to the global stage — our mission is to create innovative products rooted in Ayurvedic science, using ethically sourced natural ingredients indegenious to the Indian subcontinent that are proven alternatives to holistically treat and nourish the entire hair ecosystem."
Co-founders Shaz Rajashekar and Kiku Chaudhuri. Both sisters are based out of Texas, Shaz lives in Austin and Kiku lives in Dallas.
The most frictionless Livestream shopping SaaS platform helping e-commerce sites thrive and empower content creators.
Founders:
Adi Ronen and Eyal Sinai
buywith is a frictionless Livestream shopping platform and a key player in the fast-growing social commerce trend. With our platform, brands & retailers can connect with influencers, celebrities, and brand experts to host live shopping sessions directly on their eCommerce site. Our patent-pending screen-sharing technology allows integration with little to no code. In addition, buywith offers a marketplace community of top Livestream shopping hosts that can be accessed by clients to increase scale. buywith helps top brands and retailers to generate high conversion rates, a higher average order value and great engagement rates, a direct result of our unique "Shop With Me" experience.
"Female founders, please don't give up, it is an impossible mission - but you can definitely do it!
As a female founder, it is important to me that we support and create equal opportunities for other female entrepreneurs.
I am honored that many female investors believe in me and in buywith."
Adi Ronen and Eyal Sinai live in NYC and Tel Aviv
Bluebird is a software platform that makes it easy for brands to produce low carbon products and tell authentic sustainability stories.
Founders:
Anisha Gupta, Jamie McCroskery and DJ Lee
Brands use Bluebird to get the power of a sustainability team without having to hire and tools to improve customer perception of sustainability without greenwashing. The platform has helped brands prevent more than 75% of carbon emissions in their products, in 1/100th of the time, with strong reception from customers and retailers. Their team comes from Unilever, Patagonia, Google, Levi’s, Dropbox, etc.
"we're in business to decarbonize the consumer products industry."
Anisha, DJ and Jamie split time between the Bay Area, Tahoe, and NYC.
A better way to discover and shop beauty
Founders:
David Olmos and Alex Perez-Tenessa
We are building an engaging, elevated, + innovative digital shopping experience that connects customers with high quality beauty products through entertaining content
"We believe a better discovery and shopping experience is possible. We believe e-commerce doesn’t need to look like a catalog and feel like a discount store. We think digital shopping can be fun, look like entertainment and feel like a department store, while delivering the best value to customers. We believe customers have the right to receive the information they need to make educated product choices and that they should get this information in a way that is easy to process and understand, from a real human, not from a bot. And that to do so, video is the best support."
Alex lives in Seattle and David lives in Paris.
Myles Men’s
performance apparel.
Founder:
Adam Sidney
Myles was founded by a group of friends who never understood why athletic apparel always seemed to fall into two categories: old sweats and tees that have been relegated to “gym clothes” status because they’re too tattered or ugly to wear anywhere else, or overpriced “high-performance” gear you’re almost afraid to sweat in and looks ridiculous outside of the playing field.
"We wanted to change that, starting with the dream of creating the perfect athletic short—a pair versatile and stylish enough for workouts, the outdoors, and around town."
Adam Sidney lives in The Bay Area.
The Leader in Wellness Solutions for Multicultural Women.
Founders:
Malaika Jones, Nia Jones and Tai Beauchamp
BROWN GIRL Jane is redefining the parameter of a modern wellness brand, combining collection with community.
"BROWN GIRL Jane is putting wellness at the forefront of beauty"
Byrdie Magazine
Malaika and Nia live in Washington, D.C., Tai lives in Los Angeles.