We grow ideas from zero to 100.
Direct-to-Consumer Beauty and Fashion brands, you are on 🔥. But, the competition is tough. You need state-of-the-art skills for faster Growth. This is where Fab comes in.
Fab, fabricating fabulous companies! We're in it for the long run.
“We are based in the place to be for data-driven platforms, the West Coast. San Francisco, with Tech talent and iconic VCs. Los Angeles, with multicultural leaders and influences.”
“We have already founded the biggest community in Fashion and Beauty/ Wellness, empowering founders to grow. FaB Fashion and Beautytech community. Now 5000 founders in America, Europe, and Asia.”
Founder FaB Fashion and BeautyTech community,
Founder Fab Co-Creation Studio Ventures
Portfolio
“We believe in conscious Beauty and Fashion. Underserved needs that needs to be tackled. With Fab, we want to support founders who care. Investing in diverse teams that drive innovation.
Founders who build a community, try to make people’s life better. Founders who believe in a more sustainable way of living, fixing problems. Founders taking care of our mind and body, and our impact on the planet.” Says Odile Roujol.
Bloomi
Stix
Dr. Elsa Jungman
K18
Luum
Good Light
Thousand fell
Bubble
Kintra
LÜK
Brightly
Yina
Potli
The Folklore
Veracity
We begin with the customer and the community. We know that good story telling makes a huge impact on your growth.
We believe in the power of Brands and Design.
We believe sustainable success means great products. We help to develop and deliver them in an optimized way. We carefully test our ideas at each step, listening to customers. We care about formulation, ingredients, regulatory, packaging, manufacturing, supply chain and logistics .
We build companies that impact lives.
We help in defining the Mission Statement, Values, and Culture. The visual identity and the customer interactions matter. The Experience is the new luxury.
We are data-driven for exponentional growth. SEO, PPC, Conversion Optimization, Analytics, User Testing and Responsive Design are our secret recipe for fast growth. We also believe in organic growth and advocates for accelerating growth.
customer experience
brand&design
Product
GO TO MARKET STRATEGY
GROWTH
Odile Roujol
Founder
ex CEO Lancôme (L'Oréal), Board Member in the Silicon Valley. Founder of the global Fab Fashion and BeautyTech community.
David Sanghera
Growth Hacker
Growth team specializing in rapid data-driven community building.
Laurence Balmayer,
Odile Roujol
Design. PR. Influence
Laurence Casey, TM. Ravi, Éric Gervet
Super Powers to scale fast
We bring together passionate professionals: operations, product development, retail, data scientists.
Graphic & Visual Design. Corporate identity. Integrated communications strategy. PR. Media.
Customer Insights
Market fit
Business Strategy
Distribution
Channels
Tone of Voice
Visual ID
Brand Content
Influence
Social Media
Go to Market and
Communication Strategies
Research
Formula
Ingredients
Tests
Regulation
Packaging
Design
Supply Chain
Production
Analytics
Organic Growth
SEO SEM
A/B Testing
Web Design/ UX Design
Broad Services
Sharing learnings, Matchmaking with industry experts, entrepreneurs, mentors and investors.
Services for entrepreneurs:
Unique access to other community members globally - on the platform and through events.
Services for Corporates and VCs:
Value adding services in Strategy, Branding, Design, Product development, Growth. Be part of the conversation as a partner. Stay ahead through our insights and network.
deep support
Our program is tailored to your needs. We take only a few startups per year for a 4 to 12 month intensive.
Services for entrepreneurs:
Our approach is customer centric. You will receive fast and valuable inputs to make your next moves.
Services for corporates and investors:
Opportunity to invest in Fab Studio, co-create specific projects through the right talents and partners, learn through a deeper "open innovation" process.
support as investor
We invest in creative minds with an interdisciplinary approach to support selected startups. We are part of the San Francisco + Los Angeles ecosystem.
Services for entrepreneurs:
We are the first Institutional Capital and co-invest with Tier-one syndicate Partners. We deliver ou network of Corporate and Venture Relationships.
Highly curated, high engagement, means maximum probability of success.
" Building a company is tough. Odile has been an amazing support for us after 500 StartUps. For Direct-to-consumer founders in Beauty and Fashion, being surrounded by core skills is the best way to scale fast!"
Agustina Sartori
Founder CEO, GlamSt
(acquired by Ulta Beauty in Nov 2018)
" I met Odile before becoming a Y Combinator alumna and raising venture funding. Then I met David as growth became vital. A creative, yet scientifically rigorous approach coupled with a culture for data and the right talent are the recipe for growth.
Ming S. Zhao
Founder CEO, Proven Skincare in 2019
15
chapters from
San Francisco to Shanghai
Nearly
More than
2500
100
subscribers to
the quarterly newsletter.
meetings and webinars in the last 2 years, with more than 10000 people connected.
More than
600+
5000
10k+
speakers
founders have met
in physical meetings.
instagrammers, followers
on Linked in and Twitter.
We care for impact.
Seed and Early stage. Our investments range
from $100k - 450k
We are long term partners to entrepreneurs.
We build global companies.
We back purpose and data-driven founders.
Our portfolio companies benefit from access to a core team, and a vast global network of mentors, advisors, entrepreneurs + investors, and the global FaB Fashion and Beautytech community.
We focus on marketplaces
and Direct-to-Consumer brands.
We believe in a more holistic approach to Beauty, sustainable Fashion. Experience is the new luxury.
We believe tech and data empower
the end customer.
Our manifesto.
We are a movement.
We are the new frontier of innovators changing industry landscape.
Self-confidence can change everything as we seek to find our place in the world.
It’s now a responsibility for founders to embody gender equality, diversity, and sustainability in work ethic and products.
We stand by transparency as a new way to raise awareness and set real expectations. As we build trust relationships between founders and funders, we make sure we know our suppliers and treat everybody with respect and dignity.
We empower people
to find their best self
We mix talent across beauty, fashion, and tech.
We are beauty and fashion lovers and a beautiful and inspirational community, with creators and influencers. We celebrate self-expression and spearhead positive changes.
We are about self-expression and being true to ourselves.
We believe in a more holistic approach to beauty, rooted in our values, personality, and unique preferences.
We believe that the future of fashion can be circular. Our clothes should never end up as waste.
Delightful moments are part of all human experience. Feeling joyful, more in control, stronger, calmer. Emotion, creation, creative positive feelings are part of our DNA as a community of founders and funders. While developing new products and services, and building disruptive companies, we invent unique experiences, connecting people.
We believe Tech empowers Humans.
The physical change we all undergo during different stages of life should be reclaimed and destigmatized.
From teenage acne, puberty vulnerabilities, pregnancy new questions, to menopause, and how to age gracefully.
We believe in sustainable Fashion and Social Impact.
We believe we can all make a difference.
Community-conscious consumption is our credo. We all participate as customers.
We aim to increase awareness of the impact of beauty and fashion purchasing decisions on the environment and our health, and life in general.
We support male beauty and care. We know that the beauty, wellness, and fashion industry can provide them with valuable preventative care and hassle-free gratification.
We are changing the world with AI. We leverage AI and Machine Learning, Augmented Reality, conversational agents, computer vision, body motion, facial recognition, and blockchain for personalization, 1-1 engagement at scale, and real-time experience.
We are agents of change. We are inspired by new voices and urban cultures – such as skateboarding, hip hop, and rap, which is why we engage with youth.
We use knowledge from data to customize products and services.
We believe in clean beauty for good.
We are Multicultural. We are Untamed, Fierce, and Fearless.
We are conscious businesses focusing on the whole ecosystem, creating and optimizing values for all stakeholders, for healthy, sustainable, and resilient businesses. We don’t want to be the best. We want to be the best for the world.
We support gender diversity and gender equality in all forms. We believe that beauty should be accessible for anyone and everyone across the non-binary spectrum.
We are a global network of founders, learning from each other, with chapters on all continents.
We believe the future belongs to multicultural leaders, proud of their culture, making the bridge with other ones, thinking globally. We are about diversity and inclusiveness.
We understand beauty, not as a simple noun.
For us, disruption means an impact on people’s lives, making their life easier, richer, and more meaningful.
We are purpose and data-driven founders.
We create value. We build impactful companies.
We seek Beauty as an inclusive
new definition of self-realization.
We are rule-breakers,
risk-takers, shakers.
Our approach is holistic and integrated, seeing one’s beauty through the lenses of mindfulness, wellness, self-care, and healthcare.
We are about Conscious Beauty and Fashion.
We are functional experts and visionaries, entrepreneurs, and investors, representing disruption driven by data. We are born as a movement in California, in San Francisco.
We are big thinkers, entrepreneurs, influencers, investors inspiring people, and shaping
the wider world.
We are a community. Experience is the new luxury.
We are about self-expression and being true to ourselves.
We believe in a more holistic approach to beauty, rooted in our values, personality, and unique preferences.
The future of women’s health designed by women
Founders:
Cynthia Plotch and Jamie Norwood
“We design and deliver pregnancy and ovulation tests during high-stress, high-stakes moments, to empower you with accurate, reliable results you need to make the right health choices.”
Stix is a female-founded startup, providing women the products, education and support they need throughout their health journey -- starting with pregnancy and ovulation tests. Founders Cynthia Plotch and Jamie Norwood created Stix because buying a high-quality pregnancy test should be easy and delightful, no matter the result you’re looking for. Stix is over 99% accurate, fairly priced, and delivered in a discreet envelope. Cynthia and Jamie live in Philadelphia.
The leading destination
for clean intimate wellness
Founder:
Rebecca Alvarez
“My vision is to create a destination where womxn have access to healthier, clean alternatives from conventional products and can have empowering, ‘real-talk’ conversations about their bodies.”
Bloomi is revolutionizing the sexual wellness category as the first online multi-brand marketplace for intimacy. The company expertly curates clean and modern products for womxn, acts as an educational resource for all things intimacy, and created the first “Clean Standard” in the industry to promote product transparency. Bloomi is founded and led by WoC health activist and Latinx Sexologist, Rebecca Alvarez Story. She lives in Oakland.
k18 Peptide. Patented biomimetic hair care endorsed by hairstylists
for damaged hair.
Founders:
Britta Cox and Suveen Sahib
“Hair care today with its genesis in cosmetic chemistry is like what skincare was in the nineties—a temporary fix to mask damage without addressing the culprit. We believe every day should be a good hair day, where hair is strengthened and restored from within, giving you the freedom to express yourself through color and style.”
Patented biomimetic K18 discovery builds on the natural strength of your hair to take its health to its original, near- virgin state. Clinically-proven to restore health to even the most severely-compromised hair damaged by bleach, color and chemical treatments. In just four minutes, the patented K18Peptide™ remakes broken bonds, making hair strong, soft, shiny and springy. Instant transformative results, lasting repair—K18 does not wash out. Vegan, silicone- and cruelty-free. No animal testing.
Britta Cox and her husband Suveen Sahib live near San Francisco. Britta is a champion for gender equality and works closely with “Simply Basics” a provider of female hygiene solutions to the homeless community in the San Francisco Bay Area.
The true Clean Beauty skincare for sensitive skin, protecting the microbiome.
Founder:
Dr. Elsa Jungman
“We have never been using so many products and yet our skin has never been so worse. And it’s not about natural ingredients or not, it’s about the terrible impact skincare is having on our skin health. As a skin scientist, I decided to build a movement to bring awareness, education and research on this growing issue. A radical change is on its way.”
Now is time for a true clean beauty routine by a French Female Doctor in California. Naturally derived ingredients. Clinically proven. Cruelty Free.
Dr. Elsa Jungman, Ph.D is an adept of minimalist beauty and a French renowned skin pharmacologist. In 2015 she moved to San Francisco and worked with several biotech and beauty companies. At age 18, she suffered from toxic shock syndrome which sent her to intensive care and triggered extreme sensitivity. She embodies the new wave of clean beauty with radical honesty. She lives in Noe Valley - San Francisco, with her Columbian husband she met in Paris.
Luum one liner. Precision Lash. Revolutionizing beauty services with automation.
Founder and CEO:
Lynn Heublein and Philippe Sanchez
“We don’t think women should have to sacrifice so much to look their best, so we’re giving women back their most precious resources: time and peace-of-mind. Luum was founded on the belief that everyday beauty should be effortless.”
— Philippe Sanchez
Executive Chairwoman and co-founder Lynn Heublein is a veteran beauty-industry founder, having grown Skin Spirit, her chain of luxury medi-spas, into the leading destination in CA, TX, and WA for all things skin and body. She has now built a team to disrupt a complementary beauty-service industry, eyelash extensions, dramatically reducing the time it takes to apply beautiful, natural-looking extensions while elevating the customer experience with personalized style-consultations, luxurious studios, and a line of extension-friendly cosmetics. Foxeye’s core innovation — Beauty Experience Automation — is a patented combination of robotics, machine vision, and AI that will apply a full set of extensions in just 15 minutes (vs. the 2 hours it takes today) and allow for ample social-distancing in a post-Covid world. Leading the team is Philippe Sanchez, a high-impact CEO with a track-record of profitably scaling lifestyle and multi-unit retail companies. Their aim is to build Luum into a global retail brand.
Full circle footwear.
Founders:
Stuart Ahlum and Chloe Songer
“The future of retail is closed loop. We are leading this with the first at scale recyclable sneakers designed to never go to landfill. Currently, footwear is disproportionately wasteful — accounting for only 10% of textile production but 25% of all textile waste — and 95% of shoes eventually end up in landfill. We have designed a solution to recapture product and have built like-for-like recycling to create new products out of old.”
“Thousand Fell is a scalable closed loop system for sustainable design and retail. We are leading the transition to end textile waste through material innovation, product tracking, and closed loop recycling. Thousand Fell uniquely innovates closed loop solutions at an accessible price point, removing barriers to entry to the circular economy for next gen consumers.”
Founded by Stuart Ahlum (Co-Founder) winner of Princeton’s Alumni Entrepreneurship Fund 2017 (Princeton University B.A.), with over 7 years footwear experience, and Chloe Songer (Co-Founder) graduate of Gap Inc.’s Rotational Management Program and global merchandising team, with experience at
Alexander Wang Group and Vogue (Duke University B.A).
Empowering Gen Z with beauty products and skincare, with an inclusive definition of beauty, for all spectrum.
VEGAN. CRUELTY FREE. CLEAN.
SUSTAINABLE. MULTIPURPOSE.
Founder:
David Yi
“For far too long the beauty industry has lacked diversity and inclusion. It’s either hypermasculine or hyperfeminine in its approach – but what about those who blur the lines between outdated gender roles? Good Light will fill that void, being a brand that celebrates beauty from all spectrums, elevating the conversation around Gen Z, inclusion, diversity and ever-expanding identity.”
Founded by David Yi, proud Asian American founder, a beauty influencer and a powerful voice in the industry. Founder of the VeryGoodLight, an authentic, diverse and fast growing community with more than 1 Million unique visitors. Seeing Beauty from another perspective. Talking about identity. Exploring masculinity. Putting forward underrepresented communities, raising their voice as they felt excluded from the beauty conversation.
kintra is a sustainable
material science company
Founders:
Alissa Sandra Baier-Lentz and Billy McCall
Kintra Fibers, a sustainable material science company, makes high-performance, 100% bio-based, and compostable yarns for the fashion industry. The new Kintra material offers brands an alternative to the global overuse of petroleum-based synthetic fibers, and provides a powerful solution to harmful microplastic ocean pollution perpetuated by traditional synthetics.
“Millions of microfibers – tiny plastic particles – are released in a single laundry cycle of clothes made from traditional synthetics, such as PET, rPET, or nylon. At Kintra, we design for the material’s end-of-life at its start. Like a natural fiber, Kintra fibers turn into CO2 and water in a compost environment,” said Billy McCall, Co-Founder and CEO at Kintra Fibers.
“A 2020 Textile Exchange survey of 173 fashion brands found that only 8% knew their polyester supply chain to the chemical supplier level, and none have made this information public. Yet polyester represents 52% of the global fiber market. Kintra starts with sugar, allowing us to bring transparency to synthetic fabrics, the most opaque part of the fashion industry,” said Alissa Baier-Lentz, Co-Founder and COO at Kintra Fibers.
The patent-pending Kintra fiber technology can be seamlessly integrated into existing synthetic manufacturing and textile production supply chains at a competitive price point, providing a scalable and cost-effective sustainable alternative to traditional synthetic fibers.
The first modern, affordable, science-backed skincare line formulated specifically for teenage skin—created with teens, for teens.
Founder:
Shai Eisenman
“BUBBLE was created after realizing that, even in today’s overwhelming skincare world, there was still something missing: Quality, safe, super affordable products for young skin. There are hundreds of brands for every skin type over the age of 25, yet teens are stuck with the same products their parents have been using for decades. “
“Bubble’s team wanted to create a company not just to fill this void, but to change the market altogether—and change it for the better. A brand that actually sees, hears, and supports teens because we’ve been there before and we know just how much—whether we like it or not—skin issues can affect self-confidence and mental health. And because life as a teen today is more complicated than ever, so their skincare routines shouldn’t have to be.
Gen-Z loves makeup, but they don’t feel like their skin needs aren’t being met—and we know because we asked them. We spoke with more than 6,000 teens throughout the country to do what no other skincare brand has done before: Ask them what they really need. And since it didn’t already exist, we made it.”
Shai Eisenman lives between New-York and Israel.
Find, cast & book
models from every agency.
Founder:
Zack Parker
"They say a picture is worth a thousand words. We agree, we just don’t think it should take 1,000 emails to get there. So we created LÜK, the most efficient way to book diverse models from any talent agency."
LÜK is a Los Angeles based talent marketplace for the advertising industry (i.e. fashion, beauty, commercial, etc.), which does $64B in bookings per year. LÜK has assembled the top talent agencies into one location so clients can easily book models, photographers, stylists, hair and makeup artists for photo/video shoots.
LÜK is trusted by top brands including: Clinique, Saks Fifth Avenue, Becca Cosmetics, Dermalogica, Lululemon and many more. Zack Parker lives in Los Angeles.
The #1 destination
for conscious consumers
Founders:
Laura Alexander Wittig and Liza Moiseeva
"Our goal is to inspire millions of people to practice imperfect, planet-focused living on a daily basis. We share eco-friendly product recommendations, sustainable living tips, and community-driven advice from thousands of millennial and Gen Z women who are making a difference."
Brightly is a female-founded startup combining content, community, and commerce to scale conscious consumerism. Founders Laura Alexander Wittig and Liza Moiseeva started Brightly as a way to authentically discuss sustainable living from a realistic point of view and to connect customers to the best eco-friendly products. Their experiences at Amazon, Google, and co-founding the first fair trade subscription box, GlobeIn, drove them to reinvent the way commerce happens, for good. Brightly's podcast, Good Together, has been featured by Apple three times as the top podcast for conscious consumers and Brightly currently reaches over 250K millennial and Gen Z women every day.
Laura lives in Seattle and Liza lives in San Francisco
Beauty & Wellness, Powered by Chinese Medicine.
Founders:
Angela Chau Gray and Dr. Ervina Wu
"Our vision is to promote self-care, modernize, and demystify traditional Chinese medicine (TCM). By sharing wellness rituals inspired by TCM, we are here to help you achieve glowing skin and true vitality inside out."
YINA is founded by two Asian American female entrepreneurs, creating transformative products and interactive education to empower users on their wellness journey. The products are sustainably made with pure and potent bio-adaptive botanicals based on the wisdom of TCM and backed by science. YINA provides holistic solutions to protect, nourish and rejuvenate the body and mind via personalized rituals.
Angela lives in the San Francisco Bay Area and Ervina lives in Singapore.
Feel good food.
Founders:
Felicity Chen and Christine Yi
“Whenever someone ritualizes one of Potli essentials, they aren't just adding a cannabis ingredient to their routine. They are participating in a ritual that has culminated from 40 years of culture across continents. Ultimately, they experience the vision inspired by generations of wisdom passed down from my mother, who taught me to work hard, defy tradition, but stay connected to my roots."
Potli promotes healthy living by making us more intentional about how we select our most common kitchen ingredients and speaking to the ‘maker’ in all of us. Potli expands upon our founders’ Asian heritage and passion for functional ingredients by creating high-quality, craftsman kitchen staples for everyday use. Felicity & Christine are real life best friends, are born/raised in Northern California, and have also committed to sourcing delicious ingredients from their home state.
Pioneering Hormonal Health
in Beauty & Wellness
Founder:
Allie Egan
“Veracity’s mission is to bring the power of a whole-health medical approach to beauty and wellness by empowering women to understand the connection between their hormones, skin, and overall health."
Veracity is a next-generation personal care and wellness platform revolutionizing the way women approach caring for their skin. Instead of treating symptoms, they help women get to the root cause of their skin concerns through the first-ever at-home Skin + Health Test, which measures your saliva for 5 key hormones and pH. With this, Veracity provides recommendations on skincare products and ingredients, supplements, diet, and lifestyle to rebalance your unique biochemistry and achieve your best skin.
Allie began her career in finance and consumer retail as an investor, and went on to gain years of experience across luxury e-commerce, sales, brand, digital and retail marketing working with global fashion and beauty brands. She lives in New-York City with her husband and son and lively Boston Terrier.
The omnichannel commerce platform that is bringing sustainable luxury and emerging designer brands from
Africa online.
Founder:
Amira Rasool
"I want to be able to say that we did something meaningful, not just within fashion, but within the economy, the social place, and the political space."
The Folklore is using technology and its exclusive relationships with brands to enable global customers to easily discover, order, pay, and receive sustainable apparel, accessories, beauty, and homeware products.
Amira is a Former Vogue and Glamour writer. She has spent 3 years living in Cap town, South Africa. She lives in New-York City.